The history of the brand began in 1992. BAON today is a worthy competitor to the world leaders of the network market of clothes of the middle price segment. Now on the territory of Russia and the CIS opened more than 120 clothing stores BAON. Collection BAON in line with current trends. The main part of the collections BAON, about 85%, it is CASUAL, 10% FASHION-CASUAL and about 5% is ACTIVE collection. When developing collections, designers use the principle of total-look, complementing the collection of men's and women's clothing accessories (hats, scarves, stoles, jewelry, bags, shoes).
Throughout its history, the BAON brand has been represented by famous people from various fields. In 2014, the brand Ambassador to Russia and the CIS was Ivan Okhlobystin, and in 2016, the face of the BAON brand was lyaysan Utyasheva, a Russian athlete, honored master of sports in rhythmic gymnastics, a multiple winner of Russian and international competitions, world champion, six-time European champion, popular TV presenter.