The summer of 1969: man took the first step on the moon. About 450,000 spectators gathered for a historic concert in Woodstock, NY. Doris and Don Fisher opened the first Gap store in San Francisco, CA. The goal is to make shopping easy, and the choice of styles - wide. Gap is the iconic American fashion brand. Gap stands for internal freedom, individuality and unique style. The essential elements of everyday style of Gap are classic, stylish jeans and iconic hoodies with logo.