The chain of men's underwear specialized boutiques under the «X.O.» name is an area of style free of predjudice. The values appreciated here are individuality, inward liberation and striving for self-expression. Your image will find its perfection here where there is nothing to limit your imagination.
About 30 world-wide known men's underwear and homewear brands are sold in «X.O.» stores. Ermenegildo Zegna, Roberto Cavalli, Bikkembergs, Moschino, Derek Rose, Falke, Hanro, Dsquared2, La Perla, Emporio Armani, Hugo Boss, Ferre, Dolce&Gabbana, Guess, Bruno Banani, Olaf Benz, Calida, Zimmerli, Jockey – these brands are well known to everyone who follows the latest fashion trends and tries them on. Actually, «X.O.» is not only a chain of underwear boutiques. This is a whole philosophy of original style and of exclusive taste.
«X.O.» - "Life as a bold adventure. Fashion as a vivid experience".